How to Get More Calls for Your Handyman Business with Local SEO
Why Local SEO Is a Game Changer for Handymen
When people need repairs, they don’t search “handyman services USA” — they type “handyman near me” or “plumber in [city].” Local SEO helps your business show up right there when customers are ready to pick up the phone. That means more leads, more calls, and more booked jobs.
How Local SEO Gets You More Calls
- Claim & Optimize Your Google Business Profile
- Add your business name, address, and phone number (NAP).
- Upload before-and-after project photos.
- List services like “Drywall Repair,” “Furniture Assembly,” or “Plumbing Fixes.”
- Ask every satisfied customer for a review—Google rewards businesses with more 5-star reviews.
- Use Local Keywords on Your Website
Instead of just saying “handyman services,” say “handyman in Dallas, TX” or “home repair in Brooklyn.” These keywords attract calls from people in your service area. - Mobile-Friendly Website = More Calls
Most handyman searches happen on mobile. If your phone number isn’t clickable, you’re losing leads. Add a clear “Call Now” button on every page. - Create Location-Specific Pages
If you serve multiple neighborhoods, build a page for each: “Handyman in Queens” or “Home Repairs in Manhattan.” This tells Google you’re relevant to each area. - Post Regular Updates
Google loves active businesses. Post updates on your Google Business Profile—like project photos, promotions, or seasonal services (e.g., “Winterizing homes in Chicago”). - Citations & Directories
List your business on Yelp, Angi, Thumbtack, and local directories. Consistency in name, phone, and address builds trust with search engines.
The Payoff: More Calls, More Jobs
Every time someone searches “handyman near me,” your optimized profile and website put you one tap away from a new customer.
Closing
Your handyman business doesn’t need complicated marketing funnels—it needs visibility where it matters most: local search. If you want more calls, more clients, and more steady work, start with Local SEO today.
And if you found this useful, check out my related post: How to Make Your Pet Salon Website Mobile-Friendly (and Why It Matters)
— because whether you fix houses or groom dogs, mobile visibility matters.