How to Use Online Reviews to Grow Your Handyman Business

BySharoz

Why Reviews Matter for Handyman Businesses

Let’s be real—most people don’t hire the first handyman they find online. They hire the one with the most 5-star reviews. Reviews are your digital word-of-mouth. They build trust, credibility, and ultimately, bring you more calls.

In fact, studies show that 87% of customers read online reviews before hiring a local service provider. If you’re not collecting reviews, you’re leaving money on the table.

5 Ways to Use Online Reviews to Grow Your Business

  1. Ask Every Client for a Review
    • After completing a job, simply ask: “Would you mind leaving me a quick Google review?”
    • Send them a direct link to your Google Business Profile—make it easy.
  2. Showcase Reviews on Your Website
    • Add a testimonial section with client names (and even photos if possible).
    • Highlight phrases like “fast,” “affordable,” and “professional”—these words convert.
  3. Use Reviews in Social Media Posts
    • Share screenshots or design posts with customer feedback.
    • Example: “Thanks to Sarah for trusting me with her kitchen repair! ⭐⭐⭐⭐⭐”
  4. Respond to Every Review
    • Thank people for positive ones.
    • Stay professional when responding to negative ones. A polite response shows future customers you care.
  5. Leverage Reviews in Ads
    • Run local Facebook or Google ads with lines like: “Rated 5 Stars by 50+ Happy Customers in [City]”.
    • Social proof instantly increases trust and call volume.

The Big Payoff: Trust → Calls → Bookings

When your handyman business racks up reviews, two things happen:

  1. Google ranks you higher in local search.
  2. Customers choose you over competitors, even if your price is higher.

Reviews don’t just grow your reputation—they grow your revenue.

Closing

If you want steady calls and consistent work, focus on online reviews. They’re free, powerful, and long-lasting.

Want to stack even more calls? Check out my related post: How to Get More Calls for Your Handyman Business with Local SEO — pair reviews with Local SEO, and your phone won’t stop buzzing.

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