Project overview
Context and available project details.
A conversion-focused foundation repair website shaped around clarity, homeowner trust, and straightforward estimate requests.
Back to Work
Website Design & Development
ABC Foundation Repair: A Clearer Estimate Path
An overview of the project’s working context, visual direction, and available design material.
- Year
- 2025
- Service
- Website Design & Development
- Industry
- Foundation Repair
- Platform
- WordPress / Elementor
- Relationship
- Freelance project
- Type
- Lead-generation redesign
Problem
01
Homeowners often arrive anxious and unsure whether their issue is serious, so the page has to identify symptoms, build trust, and make the estimate path obvious.
Design response
02
Put the estimate path early, then support it with symptoms, services, proof points, process, testimonials, service areas, and a final CTA.
Outcome
03
The design turns a stressful repair decision into a clearer path: identify the issue, see relevant services, understand the process, and request help.
Design direction
The visual decisions behind the page.
Available color and typography choices from the project are collected here.
Color palette
#B80F1A
#2F2E2A
#F4F0EA
#FFFFFF
Typography
Space Grotesk
Foundation Problems? Get a Free Expert Estimate.
Jost · Body and UI
Practical service copy for homeowners ready to act.
Design proof
Screens, boards, and selected details.
Available project media is presented at a useful scale, with concise captions where context is confirmed.
Full website image
A full-page view of the available website design.
01 / 02
Homepage direction
A closer view of the page hierarchy and primary browsing path.
Project notes
Role, scope, and technical notes.
01
Stack
WordPress, Elementor, responsive web design.
Work With Me
Planning a website, web application, or focused redesign?
Share the goal, current context, budget, and timeline. I'll review the brief and suggest a practical next step.
Website design and development
Web applications
Agency partnerships