Web Design / Website Design & Development
Turning AI-generated concepts into a cohesive storefront design with an editable structure and a distinctive visual identity.
Project overview
An e-commerce website design for Scentora, created for MaxSoft Technologies. The project transformed client-supplied AI concept images into refined, editable Figma layouts intended for Shopify development, supported by a custom logo, brand palette, and coordinated product imagery.
Problem
01
The client’s references communicated a visual idea but existed only as static images. The task was to preserve the intended atmosphere while improving the design and creating editable Figma layouts suitable for the agency’s planned Shopify build.
Design response
02
A lavender soap advertisement I had recently seen inspired the color direction. I developed that influence into a soft lavender palette, paired with elegant serif headings, floral details, and wax-inspired shapes. Coordinated candle scenes reinforced the atmosphere, while product categories, best-seller cards, and collection features organized the shopping experience.
Outcome
03
I converted and refined the supplied AI concepts into editable Figma designs for the agency’s planned Shopify development. The work also established a coordinated visual identity through a custom logo, brand colors, and product imagery. My contribution covered design and asset creation; Shopify implementation was outside my scope.
Design proof
Project cover
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Full website screenshot
Project notes
01
I handled the Figma design work, improving the supplied concepts and translating them into editable layouts. I also designed the logo in Figma, developed the brand’s color palette, and established an image style. I used ChatGPT to generate candle imagery with scenes tailored to the design.
02
The project covered the homepage and additional page designs based on the client’s supplied references. My work included layout refinement, logo design, color selection, image art direction, and AI-generated imagery for the proposed storefront.
03
Figma for interface and logo design; ChatGPT for image generation.
Collaboration
Completed through an agency partnership. The agency managed the client relationship.
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Website design and development
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